| Of course
you could spend an awful lot of money on a website, or you could be
extremely clever, spend next-to-nothing and still get the job done.
But how can you be sure anyone has noticed? Online advertising campaigns
can be very focussed and targeted, but even then you may have no way
of knowing if the online campaign bears any relationship to the offline
spend. Do those confusing pop-ups really drive any meaningful traffic,
or are they just turning people off? Does the email campaign just
make your brand look like a hysterical viagra salesman? Why should
you have to go through this? Advertising is simple. It should connect
people who want to buy things with the things they want to buy. Or
is that too simple for you? If you really can't work out why your
website is less effective than a poster on the side of a bus you need
to start talking about your online marketing. You need Brand Ranking. |
