Established
in Chicago, USA in 1963, the company operates from headquarters
in Dodgeville, Wisconsin together with a European distribution centre
in Oakham, Rutland and serves millions of customers throughout the
world. The
founder of Lands’ End, the late Gary Comer, was a successful
advertising copywriter and an avid world-class sailor. With an entrepreneurial
instinct that matched his proven marketing and nautical skills,
Comer launched Lands’ End, primarily to sell sailing equipment
and hardware via mail order. |